The Yamanashi Nouveau Festival 2023, a new wine event organized by the Yamanashi Prefecture Wine Makers Association, in which Mars Yamanashi Winery also participates, will be held. At this event, visitors can taste and purchase newly released wines—more than 60 labels from 38 wineries across Yamanashi Prefecture.

Yamanashi Nouveau Festival 2023

In Yamanashi Prefecture, various initiatives are being promoted in cooperation with winery organizations and others in order to strengthen the branding of locally produced wines and expand sales channels. The Yamanashi Prefecture Wine Makers Association conducts extensive PR activities so that many people can learn about the appeal of Yamanashi Nouveau, and holds the Yamanashi Nouveau Festival in various locations in November so that more people can enjoy its excellence. At the Yamanashi Nouveau Festival, you can savor newly made wines that each winery has carefully crafted. Starting with the event held at Shiba Park in Tokyo on the 3rd, the release date, tastings and sales of more than 60 new wine labels from 38 wineries in the prefecture will take place on the 19th at the Prefectural Citizens’ Day commemorative event held at Kose Sports Park in Kofu City. During this season, when autumn leaves are at their most beautiful, why not join one of the Yamanashi Nouveau Festivals held in various locations and find a wine that suits your taste?
Source: Yamanashi Nouveau Festival