The “Yamanashi Nouveau Festival 2025,” a new wine event hosted by the Yamanashi Prefecture Wine Manufacturers’ Association, in which Mars Yamanashi Winery also participates, is being held. This is an event where you can taste and purchase over 60 types of new wine from 34 different wineries within Yamanashi Prefecture.

Yamanashi Nouveau Festival 2025

Yamanashi, the wine prefecture Japan proudly presents to the world. Yamanashi Prefecture is promoting various initiatives, in cooperation with winery associations, to promote the branding and expand sales channels for prefectural wines. The Yamanashi Prefecture Wine Manufacturers’ Association conducts broad PR activities to let everyone know the charm of Yamanashi Nouveau and hosts the Yamanashi Nouveau Festival in various locations in November so that more people can taste its splendor.

At the Yamanashi Nouveau Festival, you can taste the new wines that each winery has painstakingly crafted. Starting with the event held at Tokyo’s Shiba Park on the 3rd (the release date), another event will be held on the 16th at Kose Sports Park in Kofu City as part of the Prefectural Citizens’ Day commemorative event, where over 60 types of new wine from 34 prefectural wineries will be available for tasting and sale. In this season when the autumn leaves are at their beautiful peak, why not join the Yamanashi Nouveau Festival held in various locations and find your favorite wine?

Source:Yamanashi Nouveau Festival