World Whiskies Awards
World Whiskies Awards
Blended (12 Years & Under)
CATEGORY Winner
AWARD & CERTIFICATION
WWAWorld Whiskies Awards
- 2021
-
CATEGORY WinnerBlended (12 Years & Under)
Mars whisky Asagimadara
The Miracle of Amber
Barrel aging produces the amber color and deep flavor of whiskey. Whiskey whiskey spirit called new pot, which is colorless and transparent at the time of distillation, changes to an amber color and becomes deep and complex in taste and aroma as it is aged in casks. There are many different types of casks, mainly depending on the wood and size of the cask. In these various types of casks, the whiskey absorbs the ingredients of the cask, breathes through the cask, and matures over time. Whiskey changes its color, aroma, and other aspects of maturity subtly depending on the position of its storage in the cellar. The miracle of the amber color, left to the power of nature and time, produces a wide variety of whiskies.
The History of Mars Whiskey
Hombo Brewery obtained a license to produce whiskey in Kagoshima in 1949. Under the guidance of advisor Kiichiro Iwai, Hombo Brewery began whiskey production.
In 1960, the construction of the Yamanashi Plant (now Mars Yamanashi Winery) was completed as a base for the production of Western-style liquor, and Hombo Brewery entered the wine and whiskey business in earnest. Under Iwai's design, a whiskey distillation facility was installed, and under his guidance, Hombo Brewery began production of malt liquor.
The brand name was chosen from a public contest and named “Mars” after the “star” that has been the symbol of the Hombo Brewery's image since its establishment, and sales began. The brand name “Mars Whiskey” was chosen from a public contest, and Hombo Brewery began marketing the product.
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