Mars Komagatake Distillery is located in Miyata Village, Nagano Prefecture. Every year in the latter half of September, many Asagimadara butterflies visit the "Asagimadara Village" to see the blooming flowers of the Fujiwara plant.

The "single malt Komagatake Asagimadara Village" series features a whisky that is vatted with the image of the Fujiwara flowers shining in the lush greenery and the light blue wings. The packaging showcases the artwork that won the grand prize at the annual "Asagimadara Village Photo Contest" held in Miyata Village.

Despite its elegant appearance, the Asagimadara butterfly migrates over 2,000km across the sea in spring and autumn. The reason for this migration is still unknown, making it a mysterious butterfly that embarks on a life-threatening journey from north to south only once in its five-month lifespan.

The photograph used on the packaging is titled "Asagimadara Hikari" by Mr. Yusuke Ikeda, which won the grand prize at the "Asagimadara Village Photo Contest 2021".